A website CMS (Content Management System) is an easier way that allows anyone in your business to update key areas of your website.
While CMS’ are great it’s important to ensure they are set up to allow the maximum yield, especially if you’re looking at growing your online presence.
Today we look at the 4 main areas a CMS should possess and delve in deep with each of those areas to show why each area is important with your overall online presence.
Taking the plunge to outsource your online marketing can be daunting. It is normally up to the agency to present the options and the strategies to get the best Return On Investment.
In this conversation we discuss the difference between clients that pay you the money at the end of each month expecting to ‘get the results’ Vs clients that work hand in hand with their agency to leverage their efforts.
You’ll learn 4 benefits in working closely together and ‘How To’ get the maximum bang for your buck.
Upgrading your website should be a pleasant experience especially when you’re giving your business brand a fresh ‘new’ feel.
Whilst it’s important to upgrade your website to stay up to date with the latest technologies, it’s also important to ensure you keep and maintain any and all of your existing SEO if you would like to keep all of your hard earned authority.
In today’s post we talk about the specific steps to consider when you’re re-creating your site to ensure you hold onto your existing SEO and what to do if you’ve disappeared once your site has gone live.
If your website is penalised it can be a big problem for the website owner especially if they rely solely on the search engines for traffic. As time has passed, Google have become more transparent on ‘how to’ identify a penalty and many SEO’ers have developed processes to follow to reverse those penalties.
In today’s session we discuss the different types of penalties, how to identify if you’ve been affected and the steps to reversing a penalty.
Understanding what your customer wants for many business is an unattainable dream as ‘no-one’ can ever truly understand what they want.
In reality there are more tools today you can use than ever before and where it used to cost a fortune to understand nowadays if you understand how to ask combined with the right tools, you can gain better insights than ever before and get those same customers to come back and buy from you.
In today’s conversation we discuss the top 5 ways to understand your customers wants and how you can apply every strategy in any business.
Have you ever created a landing page for your business and the result was no where near where you expected? The reality is a good landing page comes as a result of lining up a number of critical components which would be best described as putting all of the pieces of a puzzle in the right place.
We talk about the importance of landing page (especially if you’re using paid advertising), and demonstrate live examples of landing pages that WORK and the Why’s.
SEO and Paid Advertising are both in the top 5 methods used by local businesses when marketing online. We are often asked which of these 2 methods would suit best in their business and have recorded a conversation where we discuss which one would work best in your business.
We also discuss the idea of an overall marketing plan and how that would look for your business.
What’s Content? Pictures, Text, Video??? While these are all types of content they really don’t layout the exact formula you should use to convert your visitors to customers.
In this session we outline the 5 different types of content and how you should strategically use each type to create funnels that lead your visitors along a path to conversion.
Many small to medium business owners understand there are opportunities to growing business online but don’t have the budget to invest.
Like many areas of business, if you simply think outside the box there’s always opportunity hiding if you’re prepared to turn over a few rocks to look for it.
In today’s session we cover the top 5 online marketing strategies if you’re on a tight budget and how ANYONE can use them to get a ROI for your online marketing efforts.
Email Marketing is one of the MOST PROFITABLE methods for online marketing, yet is one of the most under used strategies for small to medium businesses.
In today’s strategy session we cover the top 7 tips to grow your business through email marketing and show you the secrets of the BIG GUYS and how they succeed, even if you’re on a small budget.
