Critical Elements Every CMS Should Have
A website CMS (Content Management System) is an easier way that allows anyone in your business to update key areas of your website. While CMS’ are great it’s important to ensure they are set up to allow the maximum yield, especially if you’re looking at growing your online presence. Today we look at the 4 […]
How Much Involvement Should I Have With My Marketing Agency
Taking the plunge to outsource your online marketing can be daunting. It is normally up to the agency to present the options and the strategies to get the best Return On Investment. In this conversation we discuss the difference between clients that pay you the money at the end of each month expecting to ‘get […]
How To Keep All Of Your SEO When Redesigning Your Website
Upgrading your website should be a pleasant experience especially when you’re giving your business brand a fresh ‘new’ feel. Whilst it’s important to upgrade your website to stay up to date with the latest technologies, it’s also important to ensure you keep and maintain any and all of your existing SEO if you would like […]
SEO Penalties
If your website is penalised it can be a big problem for the website owner especially if they rely solely on the search engines for traffic. As time has passed, Google have become more transparent on ‘how to’ identify a penalty and many SEO’ers have developed processes to follow to reverse those penalties. In today’s […]
The Top 5 Ways To Understand What Your Customer Wants
Understanding what your customer wants for many business is an unattainable dream as ‘no-one’ can ever truly understand what they want. In reality there are more tools today you can use than ever before and where it used to cost a fortune to understand nowadays if you understand how to ask combined with the right […]
The Purpose Of A Landing Page And The Key Elements Of Landing Pages
Have you ever created a landing page for your business and the result was no where near where you expected? The reality is a good landing page comes as a result of lining up a number of critical components which would be best described as putting all of the pieces of a puzzle in the […]
SEO or Paid Advertising
SEO and Paid Advertising are both in the top 5 methods used by local businesses when marketing online. We are often asked which of these 2 methods would suit best in their business and have recorded a conversation where we discuss which one would work best in your business. We also discuss the idea of […]
5 different types of content every website MUST HAVE
What’s Content? Pictures, Text, Video??? While these are all types of content they really don’t layout the exact formula you should use to convert your visitors to customers. In this session we outline the 5 different types of content and how you should strategically use each type to create funnels that lead your visitors along […]
Top 5 Online Marketing Strategies If You’re On A Tight Budget
Many small to medium business owners understand there are opportunities to growing business online but don’t have the budget to invest. Like many areas of business, if you simply think outside the box there’s always opportunity hiding if you’re prepared to turn over a few rocks to look for it. In today’s session we cover […]
Email Marketing Tips For Small To Medium Business
Email Marketing is one of the MOST PROFITABLE methods for online marketing, yet is one of the most under used strategies for small to medium businesses. In today’s strategy session we cover the top 7 tips to grow your business through email marketing and show you the secrets of the BIG GUYS and how they […]
How Social Should I Be With My Business
A recent study showed 72% of businesses that have a online marketing strategy include Social Media within that strategy. The biggest challenge though is how do you measure a return on investment, especially as the more time you give to Social Media, the more it can take. In this video we discuss how social you […]
7 Basics Every Website Needs To Succeed
Getting found in the Search Engines, Bringing in Traffic and Getting Customers from your website come back to 7 simple principles. In this video we cover the different ways people view your website and the foundational areas you need to have a website that flourishes now and in the future. These really are compulsory if […]
The Do’s and Don’ts of Internal Linking
How you structure and set up your website plays a BIG part on how your website ranks in the Search Engines. In this video we discuss the importance of Internal Linking and how you can you can either have amazing results or have your site crash and burn if you ignore these basics.
Supporting Content and how it fits within the Quality Content Model
In this video we delve deeper into the idea of Expertise, Authority and Trustworthiness and explore the idea of supporting content. If you want to gain more search engine visibility then this video is a MUST!
Quality Content, Google and E.A.T.
In this video I discuss changes to Google’s quality guidelines and the concept of Expertise, Authority and Trustworthiness. If you would like to ensure you’re getting the best results for your online presence then you need to watch this video.
Should I ‘Google Now’?
Whenever I ask a client or team member the number 1 way to perform research, they instantly say ‘Google It’. Google have always played a strong part in the growth of the Internet and for over 13 years have been committed to the growth of their online community. They have released and acquired (whilst invested […]
Does Google Adwords Impact Organic Rankings?
I’m asked this question a lot, so thought I’d cover it off in a short article. The short of it… NO! The 2 algorithms are separate and they the organic algorithm ignores the adwords algorithm. I have come across the question a couple of times and one person that was certain that there was a […]
The Growth of Mobile Users and Mobile SEO
When I was a kid I loved watching Star Trek. The idea of mini computers you could hold in your hand (called tricorders and communicators) to communicate, interact with the environment and to use as a medical tool seemed so futuristic. All I ever wanted as a kid was my own tricorder. Fast forward to […]
Why You Don’t Want a Picture That Tells a Thousand Words
Over 65% of the world’s population are visual learners. Whether it’s in a classroom or out in the big wide world we are bombarded with visual queues that stimulate our senses. If I mention your favourite colour or food, 65% of you are visualising it right now. Where it gets interesting is how I visualise […]
Quality Content V’s Keyword Stuffing
Content is King!!! This is a common term that is thrown around in the world of SEO. It does lack one small element… Quality! Although Google have always encouraged quality from the very beginning, due to Google’s more recent Algorithm updates (over the last 12 months) this focus is coming into the foreground as SEO’ers, […]
Beware: Google Penalties… Is Your Website Safe?
If you look around on a number of SEO forums, you’ll notice every time Google release an algorithm update that there are a slew of site owners complaining about losing traffic. Let’s be honest… Google employ some of the worlds leading minds to ensure they are not only constantly developing measures to rank sites, but […]
SEO, SEM and Social
Over the last decade business owners have built a website with the idea of getting extra business, especially as they try to compete during tougher economic times. There’s a growing trend of ‘Smart Business Owners’ that seek the help of online experts to make their websites perform well on the web, ensuring they are actually […]
Finding a Good SEO Company for Your Website
So you have a company website and you are looking for SEO… because you’ve heard about it and you heard that it’s important and stuff. The fact that you are looking for an SEO service could mean you have little idea of how it’s done or how it works. Or perhaps you simply do not […]
SEO Techniques and Trends
MarketingSherpa have just released their 2012 Search Marketing – SEO Edition report, outlining past and future trends in SEO. As a teaser to the report, they have also released an excerpt, highlighting several key SEO findings within over 1500 organisations. Main reasons people Engage in SEO The top reason people are investing in SEO is […]
SEO and Social Media – Is this the Missing Link
For the last 2 years, Google have pro-actively integrated social media (especially twitter) through ‘Google Realtime search’. It shows the strength of social media, especially when comments are re-tweeted and in certain circumstances, shown in the Search Engine Results Pages. Sounds like a good idea for a person searching on a certain topic? If a […]
A nice Niche for Search Engines – Google’s, What Do you Love?
I recall reading a book discussing the fundamentals of Google. The book was written by Mark Malseed in 2005, and was called ‘The Google Story’. One of the main points of the book I recall was discussing the structure of a Google employee’s week and how they are encouraged to develop their own projects one […]
Profiting From Your Internet Marketing Campaign
Starting an Internet Marketing Campaign is only the first step in the battle. Sure it’s a great idea to start an Internet Marketing campaign if members of your target audience are likely to use the Internet to research or purchase the products you sell or the services you offer but these marketing efforts may turn out […]
Make Your Marketing Juice Worth the Squeeze
If you’ve had a website for a while and have been trying to get more business from it, then you are probably acutely aware of how difficult this can be to achieve. Your existing customers know about you, and can probably find you using a Google search if they type in your business name, but […]
SEO Tips To Rank High In Google
I don’t know about you, but I get extremely excited when I see my new keywords at the top of Google for the very first time. There are many SEO tips that I could share with you to help achieve this result but the biggest tip of all is that making big changes in ranking […]
How Are You Spending Your Marketing Dollars?
As a SEO professional, quite often I am approached by businesses wanting to know which marketing mediums can provide them with the best return on their investment. This is a very good question and in all honesty, there is no simple answer. There are many reasons why marketing strategies vary in their levels of effectiveness. […]
SEO and World Peace!
There’s nothing quite as satisfying as getting a client in the top spots for their keywords, especially when we hear how well their business is fairing during economic downtimes. Not only does it prove you know what you are doing as an SEO professional, but more importantly, you’re making the online world a better place […]
Internet Marketing Tips For Local Business
The Internet has now become an important medium for showcasing product and services. Almost every company that can afford print, radio and TV advertisements have also ventured into using the Internet as one of the main marketing strategy’s to drive business growth. But with thousands of websites out there being visited by thousands of local browsers […]
Beware of dodgy SEO companies
Each day as I get out of bed I think to myself… today is going to be a great day! Why wouldn’t it be? After all, I work for a great company, I project manage a great group of clients and overall, I love my job. But as with all good things, there are also […]
How Do I Get My Website To Perform
Getting your website out there is very similar to setting up and running your own business. Like any successful operational business, you need some form of ongoing marketing. There are a number of different marketing options available including word of mouth, referrals, newspaper ads, direct mail, radio advertising and a range of other effective methods. […]
Online Media Makes Your Marketing Dollars Count
Lets face facts – no matter which way we look at it, the internet is taking over. It is now the primary resource for customers to find products and services in almost any industry. Although there may still be some need for traditional forms of marketing, in most cases if you don’t have an effective […]
Google Adwords Goldmine
If you haven’t tried Google’s Pay-Per-Click (PPC) search engine marketing service yet (aka Google Adwords), I’d recommend doing it soon. More and more online businesses are realizing that — done right — a PPC campaign can be a fabulous source of cheap, instant, highly qualified traffic. PPC listings are the ‘Sponsored Links’ that appear in […]
Why Content is King!
If you are a business owner, you or your team may have heard of the phrase ‘GP is King’ (GP standing for Gross Profit). While for many traditional retail businesses this is true, in the world of online marketing that term in most cases has been superseded by another: Content is King. Why is Good […]
What is SEO?
With the inception of the Internet the world is definitely smaller than it was 15 years ago. You can Skype (video conference) with friends on the other side of the world, hear about the latest breaking news as it happens and learn a lot more about a certain subject where you used to browse through […]
