I recall reading a book discussing the fundamentals of Google. The book was written by Mark Malseed in 2005, and was called ‘The Google Story’. One of the main points of the book I recall was discussing the structure of a Google employee’s week and how they are encouraged to develop their own projects one […]
By now if you’ve logged into your facebook account today you may have noticed a change to the chat layout, running down the right hand side. This is the re-design in preparation of a big add-on feature Facebook are running in combination with Microsoft. Skype, recently acquired by Microsoft are teaming up to offer video […]
Starting an Internet Marketing Campaign is only the first step in the battle. Sure it’s a great idea to start an Internet Marketing campaign if members of your target audience are likely to use the Internet to research or purchase the products you sell or the services you offer but these marketing efforts may turn out […]
I don’t know about you, but I get extremely excited when I see my new keywords at the top of Google for the very first time. There are many SEO tips that I could share with you to help achieve this result but the biggest tip of all is that making big changes in ranking […]
As a SEO professional, quite often I am approached by businesses wanting to know which marketing mediums can provide them with the best return on their investment. This is a very good question and in all honesty, there is no simple answer. There are many reasons why marketing strategies vary in their levels of effectiveness. […]
There’s nothing quite as satisfying as getting a client in the top spots for their keywords, especially when we hear how well their business is fairing during economic downtimes. Not only does it prove you know what you are doing as an SEO professional, but more importantly, you’re making the online world a better place […]
Each day as I get out of bed I think to myself… today is going to be a great day! Why wouldn’t it be? After all, I work for a great company, I project manage a great group of clients and overall, I love my job. But as with all good things, there are also […]
Getting your website out there is very similar to setting up and running your own business. Like any successful operational business, you need some form of ongoing marketing. There are a number of different marketing options available including word of mouth, referrals, newspaper ads, direct mail, radio advertising and a range of other effective methods. […]
If you are a business owner, you or your team may have heard of the phrase ‘GP is King’ (GP standing for Gross Profit). While for many traditional retail businesses this is true, in the world of online marketing that term in most cases has been superseded by another: Content is King. Why is Good […]
With the inception of the Internet the world is definitely smaller than it was 15 years ago. You can Skype (video conference) with friends on the other side of the world, hear about the latest breaking news as it happens and learn a lot more about a certain subject where you used to browse through […]
